{"id":1361,"date":"2026-06-25T21:34:19","date_gmt":"2026-06-25T21:34:19","guid":{"rendered":"https:\/\/mariannedandurand.ca\/?p=1361"},"modified":"2026-06-25T21:37:53","modified_gmt":"2026-06-25T21:37:53","slug":"cafe-william-receives-gouvernment-canada-support-remain-competitive","status":"publish","type":"post","link":"https:\/\/mariannedandurand.ca\/en\/2026\/06\/25\/cafe-william-receives-gouvernment-canada-support-remain-competitive\/","title":{"rendered":"Caf\u00e9 William receives Government of Canada support to remain competitive"},"content":{"rendered":"

Sherbrooke, Thursday, June 25, 2026 <\/strong>\u2013<\/strong>Canada Economic Development for Quebec Regions<\/a>\u00a0(CED)<\/strong><\/p>\n

The Sherbrooke business, which operates in Quebec\u2019s biofood sector, receives $1 million in funding from CED.<\/em><\/p>\n

Marianne Dandurand, Member of Parliament for Compton\u2013Stanstead, and the Honourable \u00c9lisabeth Bri\u00e8re, Member of Parliament for Sherbrooke, today highlighted a non-repayable contribution of $1 million granted to Caf\u00e9 William. This CED funding will enable the business to improve its productivity and production capacity and diversify its markets to mitigate the impacts of tariffs on its competitiveness.<\/p>\n

Founded in 2017, but with its operations beginning in 1987, Caf\u00e9 William imports, roasts and distributes speciality coffees in Canada and the U.S. In addition to offering its own brand and to selling to food service distributors (restaurants, hotels and institutions), the business produces private label coffee for major U.S. retailers. CED\u2019s funding will focus on the acquisition of production equipment and the cost of implementing a marketing strategy in Ontario for the Caf\u00e9 William brand.<\/p>\n

In a climate marked by trade pressures, supply chain disruptions and increased competition, the biofood sector plays a central role in Canada\u2019s economy and food sovereignty. The investments announced today align with the Government of Canada\u2019s willingness to build a food system that is more resilient, more autonomous and more affordable, including through innovation, increased local processing and support for homegrown businesses.<\/p>\n

Quotes<\/strong><\/p>\n

\u201cQuebec\u2019s biofood sector is a driving force in our economy and a key vector for innovation in all regions across Quebec. By supporting businesses and organizations that invest in new processes, cutting-edge technologies and increased production capacity, our government is enhancing their competitiveness, stimulating the creation of quality jobs and fostering sustainable economic growth. These investments will enable our entrepreneurs to innovate further and to seize new business opportunities both at home and on international markets.\u201d<\/p>\n

The\u00a0Honourable M\u00e9lanie\u00a0Joly, Member\u00a0of\u00a0Parliament for\u00a0Ahuntsic\u2013Cartierville, Minister of Industry and Minister\u00a0responsible\u00a0for\u00a0CED<\/em><\/p>\n

\u201cCaf\u00e9 William is a veritable Sherbrooke jewel. Deeply rooted in the daily life of Sherbrooke residents, the business contributes to the region\u2019s economic prosperity through its diverse products and ambition to grow. The Government of Canada is proud to support businesses such as this one, whose know-how attests to the quality of our homegrown entrepreneurs.\u201d<\/p>\n

The Honourable \u00c9lisabeth Bri\u00e8re, Member of Parliament for Sherbrooke and Deputy government whip<\/em><\/p>\n

\u201cCaf\u00e9 William impresses me with its ability to innovate and reinvent itself. From pioneering new ways to transport its coffee beans to developing new markets in a challenging trade environment, the company is never afraid to think outside the box in order to keep growing. Our government\u2019s non-repayable contribution will help Caf\u00e9 William continue its growth, remain competitive, and keep winning over coffee lovers far beyond the Eastern Townships.\u201d<\/p>\n

Marianne\u00a0Dandurand, Member of Parliament for Compton\u2013Stanstead<\/em><\/p>\n

\u201cThis strategic support from CED comes at a key moment for Caf\u00e9 William. Accessing this contribution gives us the necessary levers to modernize our production equipment and accelerate the deployment of our marketing strategy in Ontario. We thank the Government of Canada for believing in our know-how and for actively boosting the competitiveness of our homegrown businesses in an ever-evolving market.\u201d<\/p>\n

R\u00e9mi\u00a0Tremblay, President and CEO, Caf\u00e9\u00a0William<\/em><\/p><\/blockquote>\n

Quick facts<\/strong><\/p>\n